If you’ve added a screener to your maze, you’ll need to provide a incidence/qualification rate estimate when ordering from the Cint panel. This helps us to determine how many participants to invite and what incentive to set in order to get the correct number of responses as quickly as possible.
What is the incidence rate?
In market research, the incidence rate refers to the number of participants who will meet the criteria set in your screener questions. This is a percentage calculated by the number of qualified testers out of all possible participants.
How do I estimate the incidence rate?
When placing a panel order using the Cint panel, you must choose the most appropriate answer to the following question:
Based on your screener questions, how easy do you think it will be to find qualified participants?
- Very easy: Over 60% of respondents match the qualifying criteria. The screener questions are very broad, and encompass a large pool of eligible participants. For instance, a study looking for participants with any college degree would include a very wide range of people with different degrees and areas of study.
- Easy: Around 40% of respondents match the criteria. The criteria used in the screener are slightly more specific. For instance, a study targeting individuals who have a Bachelor’s degree.
- Moderate: Around 30% of respondents match the criteria. The screener criteria are somewhat refined. For instance, if qualified participants must have a Bachelor’s degree in a specific field, such as business administration.
- Hard: Around 20% of respondents match the criteria. The screening questions are very specific, which significantly limits the number of qualified participants. For instance, a study aimed at individuals with a Bachelor’s degree in business administration and at least 2 years’ experience working in Marketing.
- Very hard: Less than 6% of respondents match the qualifying criteria. The screener questions are very precise, resulting in an extremely narrow pool of qualified participants. For instance, a study targeted at individuals with a Bachelor’s degree in business administration, at least 2 years’ experience working in Marketing, and a certification in digital marketing analytics.
What happens if the estimate is too high or too low?
If your estimation is too high, and it proves significantly more difficult to find qualified participants, your panel order will reach fewer people than necessary. This could result in the order taking longer than usual to complete.
On the other hand, if your estimation is too low, and the process of finding qualified participants is easier than anticipated, we may invite too many participants into the study. This can cause a much higher number of partial responses, making it harder to get clear, quick insights from your study.
Still need help?
If you have any questions or concerns, please let our Support team know — we'll be happy to help!