Filters & Segments in Reach

Last updated: April 19, 2026

Segments are saved filtered views that allow you to target specific tester groups more quickly and precisely in your Reach database.

In this article:

Limits

Campaigns can be sent to a maximum of 1000 participants at a time. As such, we'd recommend that each segment shouldn't exceed 1000 participants. Learn more about Reach usage limits

Applying a filter

Click the Filter button to filter down the list of testers. Available filters include:

  • Email: The email address of the participant
  • Status: Email preference for Reach campaigns
  • Last contacted: Date the participant was last sent a campaign via Reach
  • Mazes sent: Total number of maze tests sent to a participant via Reach
  • Mazes started: Number of maze tests started from received campaigns
  • Mazes completed: Number of maze tests completed from received campaigns
  • Start rate: Percentage of maze tests started from received campaigns
  • Completion rate: Percentage of maze tests completed from received campaigns
  • Average time to respond: The average time to start a maze after receiving a campaign
  • [column name]: Any columns you've added when importing the participants
maze-reach-database-filters.png

Creating a new segment

Once you've applied a filter, you can save it as a segment:

  1. In the filtered view, click Save filters.
  2. Enter a name for the new segment.
  3. Click Create Segment.

The new segment will now be available in the Segments list on the left side panel.

maze-reach-create-segment.gif

After creating your first segment, you are ready to start sending out campaigns.

Editing segments

Renaming a segment

To rename a segment:

  1. Open the segment and click the More menu (
    icon with three vertical dots
    ) to the right of the segment name.
  2. Click Rename segment.
  3. Enter the new name for the segment and click Save.
maze-reach-rename-segment.png

Deleting a segment

To delete a segment:

  1. Open the segment and click the More menu (
    icon with three vertical dots
    ) to the right of the segment name.
  2. Click Delete segment.
  3. Confirm by clicking Delete.

Deleting a segment does not delete the tester entries contained in it.

maze-reach-delete-segment.png

Still need help?

If you have any questions or concerns, please let our Support team know — we'll be happy to help!