Maze is a continuous product discovery platform used by product teams to continuously collect and consume user insights across the entire product development cycle.
With solutions for product research, participant recruitment, and reporting, Maze enables everyone to run great research, make better product decisions, and scale insights company-wide.
For more information, visit maze.co and follow @mazedesignhq.
Not sure where to start? Follow this step-by-step guide:
- Create an account
- Build your first maze
- Preview
- Send your maze live and share it with testers
- Analyze results & share a report with your stakeholders
- Webinar
- Do more with Maze
- Additional resources
Step 1: Create an account
Sign up to create a free Maze team.
When you sign up, you'll receive a verification email. Click on the verification link in your email to verify your account. This step is required to activate your Maze account.
Learn more about the features included in each plan here: maze.co/pricing
Step 2: Build your first maze
After signing up, you'll be taken to your projects dashboard. To start testing, you need to create a project. Projects act like folders, where you can add multiple mazes. For more details on how to create a project, check out this article: Creating a project
A maze is a succession of tasks and/or questions for testers to complete. For more details on how to create your first maze, please see this article. We add these tasks, questions, and any other extra screens using blocks. Read our short guide to the different maze block types.
To edit your maze settings (e.g. set a password, edit the scale of your prototype, and more), check out this article.
If you have a paid plan, you'll also have access to different customization options. Learn more
Step 3: Preview
Previewing a maze is a great way to ensure your test flows nicely, and that your users are seeing what you want them to see.
Once you send your maze live, you won't be able to edit it. Testing it beforehand will help ensure you and your team are completely happy with the content and performance.
To preview your maze:
- Open a maze draft, or create a new maze, to see the Maze Builder.
- Click on the Preview button in the top right corner.
This will allow you to see how your testers will experience your maze without recording any data.
Step 4: Send your maze live and share it with testers
When you're happy with your maze, click Start Testing in the top right corner. This will send your maze live and create a unique link that you can share with your testers. You'll also be able to hire testers from our panel.
Before publishing your maze, make sure you test it extensively until you're completely happy with the content and performance, as you won't be able to edit it once you start testing. We don't allow editing a live maze to avoid misleading results based on the changed variable(s).
If you need to edit a live maze, you must duplicate it, make the changes, send it live again, and share the new link with your testers.
Once your maze is live, you can start testing it with people. There are different approaches to get your maze tested:
- Copy your link: Share a link to your maze via your own channels. Learn more
- Send Reach campaign: Email your participant database. Learn more
- Create widget (Beta): Ask users for feedback in context. Learn more
- Hire from our Panel: Recruit testers from our panel. Learn more
Step 5: Analyze results & share the report with your stakeholders
When testers begin testing your maze, you will start seeing the results in your dashboard in real-time. You can access your results on the live maze page.
Learn how to access and read your test results using this guide: Understanding your results
In addition to your results, Maze automatically creates a report for you to review and share with your colleagues, executives, and stakeholders. A report is created for every maze tested with at least one participant.
Learn more here: Your maze reports
Video tutorial
You can also learn about the basics in Maze University: Getting started with Maze
Do more with Maze
You can also use Maze to:
- Hire testers from our panel
- Capture audio, video, and screen recordings of your user tests
- Manage and send tests to your own contacts database
Additional resources