Present an image with a 5-Second Test

Last updated: June 25, 2026

A 5-Second test allows you to add a static image to present to your testers.

The 5-Second test gauges user recall. It helps you understand what information users take away, and what impressions they get within the first seconds of viewing a design.

When should I use a 5-Second Test block?

5-Second tests are suitable for determining the user’s first impressions. A 5-Second test can help determine if your design is effectively sharing its primary message.

Questions can include:

  • What is the purpose of the page?

  • What are the main elements you can remember?

  • Who do you think the intended audience is?

  • Did the design/brand appear trustworthy?

  • What was your impression of the design?

Adding a 5-Second testing block

To add a 5-second test:

  1. In the blocks list of your draft maze, click Add block.

  2. Select a 5-Second Test block from the drop-down.

  3. Instructions: You can use the default title and description you see in the preview, or enable Customize instructions to add your own. 

  4. Image: Upload a local JPG, PNG, or GIF file. The maximum image size is 5mb. Learn more about uploading images to blocks

  5. Duration: Define how long testers will view the image. This ranges from 5 to 20 seconds.

  6. Follow-up question: Remember to add a follow-up question to collect your users’ impressions about the image they just saw.

    Relevant block types to use in your follow-up questions: Open Question, Yes/No, Opinion Scale, Multiple Choice,