How much do panel credits cost?

Last updated: August 13, 2026

Credits are the currency used on Maze to recruit panel participants. Each panel response has a credit value, which varies depending on the study type and the targeting criteria.

You can buy credits from a bundle on the credits page or directly when placing a panel order from each study's page.

Learn more about purchasing credits

Credit pricing

You can order between 1 and 250 participants for individual studies.

It’s also possible to purchase credit bundles on the credits page in your team settings:

  • 50 credits: USD$250

  • 100 credits: USD$500

  • 500 credits: USD$2500

Unmoderated studies

For unmoderated studies, we charge 3 credits per response from our Core Network. For participants Recruited through our Extended Network, we charge 5 credits per response for B2C audiences and 9 credits per response for our B2B audiences.

Credits aren’t dependent on the number of blocks in the study—i.e. the cost is the same if your study has 5 or 10 blocks. 

It’s only possible to hire panel participants for unmoderated studies with a maximum estimated length of 45 minutes. This limitation is in place to guarantee that participants are compensated fairly for their time. Learn more about the study length limits for panel orders

How much does each participant's response cost in credits?

B2C (General population)

B2B (Industry experts)

Unmoderated - Core network

3

-

Unmoderated - Extended network*

5

9

AI-moderated - Core network

5

-

AI-moderated - Extended network*

5

9

Moderated

25

45

All prices include recruitment fees and participant incentives.

Maze partners with multiple panel providers to source participants. Most orders are fulfilled through the Maze Core Panel (powered by Prolific). For regions or audiences outside Core Panel coverage, Maze automatically routes the order to our Extended Network—a set of additional providers that can reach a wider range of geographies and audiences, including verified B2B professionals. Learn more about Maze’s Extended Network.

How many participants do I need?

The number of participants you need depends on the type of research you're running. Maze recommends testing with:

  • At least 10 participants for unmoderated studies

  • At least 10 participants for AI-moderated studies

  • At least 5 participants for moderated studies

Learn more about the ideal number of participants

Do credits expire?

Yes. Credits are valid for 12 months from the purchase date. Once purchased, you can use them across any project and study type within that timeframe.

What payment options do you accept?

All major credit cards are accepted for credit purchases. To purchase a large volume of credits, contact us at sales@maze.design.