Organize your research data in Maze Interview Studies

Unlock the full potential of moderated research. Maze Interview Studies allows your team to streamline analysis and sharing of insights from user interviews.

In this article:

• Create an interview study
• Add sessions & upload recordings
• See transcripts of your recordings
• Process interviews & create learnings
• Deleting participant data

Create an interview study

Mazes and interview studies are complementary to each other during a research project.

Similarly to mazes, you can create interview studies from a project in Maze. You’ll see interview studies on a separate list on the project page. You can create as many interview studies as needed.

To create a new interview study:

1. Open the relevant project.
2. Inside the project page, click New study.
   
   
3. Select Create an interview study.
   
   
4. Add a name for your interview study and click Create.
   
   

Each interview study has three sections: Sessions, Results, and Report. You can move back and forth in these steps using the navigation bar at the top.

• Sessions: Manage your sessions and upload/store recordings and transcriptions.
• Results: Analyze learnings across interviews and summarize your insights.
• Report: View and share an auto-generated report with your stakeholders.

Add sessions & upload recordings

On the Sessions tab, you can add and manage individual sessions. There's no limit on the number of sessions you can add in a study. 

To add a session:

1. On the study page, click Add session.
   
   
2. Enter the participant details: name, email, company, and role.
3. If needed, you can anonymize the participant by clicking the toggle Hide name, company, and role in the report and entering an alias for that participant.
4. When you’re ready, click Next.
   
   
5. Upload recordings for that participant. You can import your recordings manually or through the Zoom integration. You can always go back to the session later to add recordings. Learn best practices for importing media files
   • From computer: To upload files manually, drag and drop them into the modal.
   • From Zoom: After connecting the Zoom integration for the first time, you can select the relevant meeting recording. Learn how to set up the Zoom integration
   
6. By default, the recording language is auto-detected, and the transcript is generated in the same language. This means that, if your interview is in English, the transcript is generated in English. If needed, you can manually set the recording language and the transcript language in the Language settings. This allows you, for instance, to generate an English transcript for a Spanish-speaking interview.
   It's not possible to change the language settings after the transcript is created. However, you can add the recording multiple times to the same session, if you would like to have transcripts in multiple languages.
7. Click Save and close to go back to the Sessions page, or Save and create another to continue creating more sessions.
   
   

Please note:

• The recordings may take a few minutes to upload. While the upload is in progress, you’ll see a progress bar next to each session.
• You can upload up to 100 recordings per month.

See transcripts of your recordings

After importing the recording, a full transcript and a summary are automatically generated after a few minutes.

Maze can create transcripts and summaries for recordings in 30+ languages. Learn more about the supported languages

Transcript

After importing the recording, a full transcript is automatically generated after a few minutes.

Click the timestamps to jump to the corresponding point in the recording.

Summary

From the transcript, Maze also generates a summary of the session to make the content more accessible at a glance. 

The summary offers a quick overview of the participant, and the topics covered in the session. Timestamps are included, so you can quickly jump to the relevant places in the recording/transcript.

The summary is available on the session page and on the session report page. 

Process interviews & create learnings

A learning is an observation made during an interview that carries particular weight and value.

Learnings can be associated with themes — a theme is a concise way to describe and categorize the content of your learnings.

Clustering your learnings into themes makes it easy to find all learnings associated with a theme and identify patterns across sessions. Documenting learnings and common themes in Maze makes it a breeze to extract insights across sessions and share them with your stakeholders.

Suggested learnings

After the transcript is generated, the AI assistant will review it and automatically suggest learnings. 

Click Suggested learnings to review each suggestion.

View learnings

Open the Learnings tab inside the Sessions page to access the learnings associated with that session.

Add learnings manually

To add a new learning:

1. In the Sessions page, open the Learnings tab.
2. Enter your learning.
3. If needed, assign the learning to one or more themes.
4. To save, click Add learning.
   
   

You can also create a learning from a quote in the transcript. This automatically generates a video/audio clip of that excerpt. Here’s how:

1. Highlight the relevant section of the transcript text.
2. Enter your learning.
3. You can make small edits to the quote to remove imperfections.
4. If needed, assign the learning to one or more themes.
5. To save, click Add learning.
   
   

View session report

Adding the first learning makes results and reports available.

From the session page, click View session report to access the corresponding session page in the report.

Learn more about results & reporting in Maze Interview Studies

Deleting data

How to delete a session

Deleting an individual session permanently removes all data associated with it — participant details, recordings, transcripts, and learnings.

Here’s how you do it:

1. Open the study page.
2. On the Session page, open the More options (•••) menu in the top right corner.
3. Click Delete session.
   
   
4. Click Delete to confirm.

How to delete a recording

Deleting a recording permanently removes its associated transcript and learnings.

Here’s how you do it:

1. Open the study page.
2. On the Session page, hover over the media player and click the Delete recording button.
   
3. Click Delete to confirm.

Still need help?

If you have any questions or concerns, please let our Support team know — we'll be happy to help!