Credits are the currency used on Maze to recruit panel participants. Each panel response has a credit value, which varies depending on the study type and the targeting criteria.
You can buy credits from a bundle on the credits page or directly when placing a panel order from each study's page.
Learn more about purchasing credits
Credit pricing
You can order between 1 and 250 participants for individual mazes.
It’s also possible to purchase credit bundles at app.maze.co/credits:
- 50 credits: USD$250
- 100 credits: USD$500
- 500 credits: USD$2500
Unmoderated mazes
For unmoderated mazes without custom screening, 1 credit equals 1 study response from a participant. If the maze includes a Screener block (Enterprise only feature), 3 credits equals 1 response from a participant.
Credits aren’t dependent on the number of blocks in the maze—i.e. the cost is the same if your maze has 5 or 10 blocks.
It’s only possible to hire panel participants for mazes with a maximum estimated length of 45 minutes. This limitation is in place to guarantee that participants are compensated fairly for their time. Learn more about the maze length limits for panel orders
How much does each participant's response cost in credits?
| B2C (General population) | B2B (Industry experts) | |
|---|---|---|
| Unmoderated studies | With screener: 3 Without screener: 1 |
With screener: 3 Without screener: 1 |
| Unmoderated studies with premium recruiting* | 5 | 9 |
| AI-moderated studies | 5 | 5 |
| AI-moderated studies with premium recruiting* | 5 | 9 |
| Moderated studies | 25 | 45 |
All prices include recruitment fees and participant incentives.
* Premium panel recruiting allows you to reach niche audiences and demographics. Learn more about premium recruitment
How many testers do I need?
The number of testers you need depends on the type of research you're running. Maze recommends testing with:
- At least 10 participants for unmoderated studies
- At least 10 participants for AI-moderated studies
- At least 5 participants for moderated studies
Learn more about the ideal number of testers
Do credits expire?
Yes. Credits are valid for 12 months from the purchase date. Once purchased, you can use them across any project and study type within that timeframe.
What payment options do you accept?
All major credit cards are accepted for credit purchases. To purchase a large volume of credits, contact us at sales@maze.design.