The study summary presents your study to potential panel participants, helping them decide whether to sign up for your interview study.
A compelling title and description captures the attention of potential panel participants and helps attract the right audience for your studies.
Why is the public study summary important?
Panel participants have multiple study invitations they can choose from. A clear, concise, and captivating subject line and description can make your order stand out.
- Increase participation rates: Stand out from other studies and encourage more respondents to pick your order.
- Improved targeting: Attract participants who are the best fit for your study.
- Enhance engagement: A well-written invitation can intrigue participants and motivate them to complete your study.
How to add a public study summary
The public study summary is defined when creating a moderated panel order. Learn more about the moderated panel
- Open your interview study.
- In the Recruit tab, click Create order to start a new panel order.
- In the panel order modal, continue to the Settings modal.
- Under ‘Public study summary’, enter the title and description.
Best practices for writing an engaging study title and description
Here are some tips to help you write a great title and description.
For additional guidance, refer to this guide from Respondent.
1. Be clear and specific
Title: Briefly describe the audience you’re looking for. Try to keep it around five words or less.
Description: Describe the purpose of the study, and what’ll be expected of participants
2. Highlight the value proposition
Explain what participants will gain from the study, such as compensation or the chance to influence product development.
3. Keep it concise
Aim for brevity. Participants often skim through many potential studies, so make sure your key points stand out.
5. Avoid jargon
Use plain language that’s easy to understand. You should avoid company- or industry-specific terms that participants may not be familiar with.
6. Proofread
Don’t forget to double-check for spelling and grammatical errors, which could make your study appear untrustworthy.
Examples
Scenario 1: Testing a new fitness tracking app
❌ Don't
Title: “App test”
Description: “We need people to test our new app”
The title is too vague, not specifying the app type being tested. The description doesn’t include details about the app’s purpose and who should sign up. Overall, it’s unengaging because it doesn’t highlight participant benefits or what makes the study interesting.
✅ Do
Title: “Seeking fitness enthusiasts to test a tracking app”
Description: “We’re looking for people who regularly exercise to try out our new fitness tracking app. Your feedback will help us improve features for tracking workouts and health metrics.”
The title specifies the target audience (people who regularly exercise). The description clearly states that the purpose of the study to test a new tracking app. It emphasizes participant benefit by highlighting that their feedback will contribute to improving the app. Using action words like “seeking” and “try out” is more engaging and encourages participation.
Scenario 2: Understanding user preferences around sustainable fashion
❌ Don't
Title: “Interview”
Description: “Discuss your thoughts on fashion”
The title is overly broad because it doesn’t specify the focus on sustainable fashion. The description lacks depth as it’s too generic and doesn’t provide any context. Overall, it’s unappealing since it fails to convey the importance or uniqueness of the study.
The title and description are too vague. This summary fails to convey the target audience, any defining details of the study, and why should participants sign up.
✅ Do
Title: “Share your views on sustainable fashion”
Description: “We’re exploring consumer preferences for eco-friendly clothing. If you’re interested in sustainable fashion, we’d like to hear your thoughts in a one-on-one interview.”
The title clearly states that the study focuses on sustainable fashion. It calls for participants with an interest in eco-friendly products. Mentioning a one-on-one interview allows participants to know what to expect.