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Identify patterns in your qualitative data with themes

Laura Cunha
  • Updated

Streamline the process of analyzing open-ended responses in an AI Follow-up block and gain insights within minutes. Harness the speed of AI while remaining in control to review and refine the output efficiently, ensuring that only valuable insights are shared with your stakeholders in the report.

Save hours of sifting through the results and reading each individual response. The AI-powered tool does the heavy lifting of analyzing all responses and categorizing them into broader themes, all in a matter of minutes.

In this article:

Who can use this feature

Find themes automatically

The AI-powered analysis tool effortlessly clusters participant responses by themes, identifies patterns, and summarizes insights in a matter of minutes.

Here’s how you do it:

  1. Once you start receiving responses, open the results dashboard for your AI Follow-up block. Please note that themes are not yet available for other block types.
  2. Click Find themes.
    maze-results-ai-follow-up-find-ai-themes.jpg
  3. Give the AI tool a moment to analyze the responses. Depending on the number of responses, this may take a few minutes.
    maze-results-ai-follow-up-find-ai-themes-loading.jpg
  4. Go to your results page to see the newly generated AI themes. 
    maze-results-ai-follow-up-ai-themes.jpg

Create manual themes

To add a theme manually:

  1. Open the results dashboard for your AI Follow-up block. Please note that themes are not yet available for other block types.
  2. Click Create theme.
  3. Add a name for the theme and a label color.
  4. Click Create.

The newly created theme will appear on your results page.

Theme details

Click each theme to open the theme details page.

maze-results-ai-follow-up-themes-details.jpg

The theme details page includes three sections: 

  • Summary

    AI generated themes include an automated summary is where you can document patterns and insights from each theme, and will appear in the report. You can adjust this summary as needed using the Edit button.
    Manual themes don't include an AI summary, but you can manually include one by clicking + Add summary.

  • Sentiment

    In this section, you can measure the feelings (positive, negative, or neutral) associated with that specific theme.

  • Responses

    In this section, you’ll see all responses associated with that theme.

maze-results-ai-follow-up-themes-detail.jpg

Assign responses to a theme

You can assign one or more themes to a response.

Filter by Uncategorized to see responses without a theme.
  1. Open the results dashboard for your AI Follow-up block.
  2. Scroll down to the Responses section.
  3. Under each individual response, click the Manage themes (icon-manage-themes.svg) button.
  4. Select one or more themes from the drop-down. If you don't see any themes yet, first follow the steps to create a theme

Filter by theme or by sentiment

Use the drop-downs in the Responses section to filter responses by theme and/or sentiment to narrow down your results.

Using the theme filter updates the sentiment analysis, allowing you to correlate themes with sentiment. 

Edit or delete themes

To edit a theme:

  1. Click the ••• (more) menu.
  2. Select Edit from the drop-down.
  3. Add a new name and/or label color.
  4. To confirm, click Save.

To permanently delete a theme:

  1. Click the ••• (more) menu.
  2. Select Delete from the drop-down.
  3. To confirm, click the Delete button.

Deleting a theme does not delete the responses associated with it.

Results & reporting

As testers complete your maze, you'll start seeing insights on the Results dashboard. Maze also generates a report automatically.

Learn more about results & reporting for AI Follow-up blocks

Troubleshooting

Why do I see a “Not enough responses” screen?

While looking for themes on your responses, you might encounter the following screen.

"Not enough responses”

This warning appears if your maze hasn’t yet received enough responses for the AI tool to identify response patterns.

To solve this issue, collect more responses to your mazes before running the analysis again.

Learn more about sharing your maze with testers

Why do I see a “Couldn’t analyze responses” error?

While looking for themes on your responses, you may exceptionally run into an error that prevents responses from being analyzed and/or themes to be generated.

In such cases, you’ll see the following error message:

Couldn’t analyze responses
There was an error in analyzing your responses – try again in a few minutes.

This may happen for a few different reasons:

  • There’s been an error on Maze’s side
  • OpenAI, which powers Maze’s AI features, is down or unavailable

If you come across this error, we recommend waiting a few minutes before trying to generate themes again.

If the issue persists, please reach out to our Support team so they can investigate.

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