Themes are thematic collections that group related highlights. A theme consists of a title, description, color, summary, linked highlights, and a reel. Themes enable you to organize insights across multiple participants, identify patterns, quantify which issues matter most, and gain a valuable end-to-end experience from analysis to insights.
How to create a theme
From the Results page, select the Themes tab on the left-hand side and click Create theme. Add your theme name, description, and color. If you need to edit a theme, simply hover over the theme in the left panel, click the ... menu, and select edit.
From the dedicated theme page, you can add an analysis - a summary and findings to help others understand this theme.
Themes can also be created on the spot, directly from the highlight modal. Click Add themes and select an existing theme or type to create a new theme and press enter.
Themes can also be created and edited via the Manage button.
How to add highlights to themes
To add highlights to specific themes, navigate to any highlights tab, click the Add themes or + button, and select or add your theme of choice. The same highlight can be assigned to multiple themes, and the same theme can be assigned to multiple highlights.
Sharing themes & reels
Reels are now integrated directly into themes, so you must create a theme in order to create a reel.
How to create a reel from a theme
A theme has a reel by default, and all highlights that are added to the theme will be automatically added to that reel.
How to share themes and reels
Reels can be used to share themes, either on their own or paired with a theme analysis.
Direct link or Embed
From the Results page, click the Themes tab, select your theme, click the Share button on the right-hand side, and select Theme or Highlight Reel.
If selecting Theme, the Theme-Preview modal will open, and you can either click the link button (to share a quick link to the theme) or click Share to adjust permissions and copy a link or to access an embed link.
Pasting the share link into a new tab opens a report-like view of the highlight alongside the clip. This allows stakeholders to quickly read the theme's key takeaways and watch the supporting highlights, preserving full context and integrating your insights.
Highlights can also be toggled into view from the theme preview page by clicking Show all. Hide all will collapse the highlights from view.
If you need to organize and reorder your highlights to craft your ideal narrative, you can do so from the themes tab. Select your theme, hover over a particular highlight on the left-hand side, and drag to reorder.
Still need help?
If you have any questions or concerns, please let our Support team know — we'll be happy to help!