Managing campaigns in Reach

With Reach, you can send mazes as campaigns directly to the segments you've created. You can do this in two ways:

• Send a campaign from Reach
• Send a campaign from your maze results page

In this article, you will also learn how to customize your campaigns and, if you're on the Organization plan, use a custom email domain in your campaigns.

Customize your campaign

The aspects of your campaigns that you can customize include:

Subject line

This is what testers will see first in their inbox. Make it short, snappy, and attention-grabbing for better responses.

It is automatically preset to "Help us test our new feature"

Sender name

Adjust how the sender name should appear to testers.

It is automatically preset to "Hello from [your name]'s [your team name]"

Recipients

Select the Reach segment you would like to send this maze to.

Sender email

Reach emails are sent from a @mazetesting.com email address by default.

If you're on the Organization plan, you can send Reach emails from a custom email domain.

Reply to

Define who should receive the reply if recipients reply to the campaign email.

If a 'reply-to' address is not set, testers won't be able to reply to you.

E-mail body

Customize the email body to fit your brand, and share more information about the test.

You can use the following placeholders in the e-mail body, as well as the subject line and sender name:

• {{ FirstName }} - The sender's first name
• {{ LastName }} - The sender's last name
• {{ TeamName }} - Name of the team
• {{ Role }} - The sender's role

At the moment, we don't support other types of merge tags in Reach campaigns. If this is something you'd be interested in, please let our team know!

Attached maze

Select the maze you want to send out to be tested.

Signature

Hide or show a signature in your email.

You can include an optional profile image, as well as two lines of additional information.

Send a campaign to a segment

From Reach

1. Open the segment you would like to send a campaign to.
2. Click Send maze in the top right.
   
3. Fill out the form to customize your campaign before sending it.
4. When you're ready, click Next: Review.
   
5. Confirm all the details, optionally click Send test to receive a test email, and when you're ready, click Send email.
   

From your maze results page

1. Open the maze you would like to test and send it live.
2. Once live, you'll see three options to invite testers to your maze. To send your maze directly to a Reach segment, click Send Reach campaign and you'll see the campaign modal appear.
   
3. Fill out the form to customize your campaign before sending it.
4. When you're ready, click Next: Review.
   
5. Confirm all the details, optionally click Send test to receive a test email, and when you're ready, click Send email.
   

Use a custom email domain in your campaigns (Organization plan)

If your team is on the Organization plan, you have the option to send Reach campaigns from a custom email domain owned by you, instead of the @mazetesting.com default. 

To send campaigns from a custom email domain:

1. In the campaign modal, click the email domain under Send from.
2. Select your custom domain from the dropdown.
3. Click Add domain to be taken to your Campaign Settings to set up a custom domain.

Why aren't testers seeing my Reach emails?

Reach emails can be filtered out by your testers' email providers, which will impact the response rate of your campaigns. Learn more about this issue and how to address it: Deliverability and engagement of Reach campaigns

Still need help?

If you have any questions or concerns, please let our Support team know — we'll be happy to help!